Who We Are

General Alliance Insurance Limited is one of Malawi’s most trusted and established short-term insurance companies, providing reliable and innovative risk management solutions since 1996. With over 28 years of experience, we have built a solid reputation for excellence, professionalism, and customer-focused service across all regions of Malawi.

The company is a proud member of the General Alliance Insurance Group, which also operates in Zambia, extending our regional strength and expertise across Southern Africa. This affiliation reinforces our capacity to deliver internationally aligned insurance solutions with strong local insight.

Headquartered in Blantyre, with fully-fledged branches in Lilongwe and Mzuzu, General Alliance serves individuals, families, and businesses through a dedicated team of professionals committed to protecting what matters most.

We are financially strong, dependable, and rated AA− by the Global Rating Agency of South Africa, a recognition of our sound underwriting, strong capital base, and consistent operational performance.

Our Mission

Our purpose is to enable individuals and businesses to manage financial risk. We provide insurance products and services tailored to meet specific and ever-changing financial risk exposures of our customers. We build value for our investors through the strength of our customers’ satisfaction and by consistently producing superior operating results.

Our Vision

We will be among the major players in the non-life insurance industry, distinguished by our closeness to the market and our service excellence.

Our Belief

We believe that General Alliance is the strongest insurance company in Malawi.
Our belief is built on the following key strengths:
Unparalleled Expertise
Product Knowledge
Claims Management
Marketing Confidence
Financial Security
Dependability
Service Orientation
Why Insure With Us

Experience. Integrity. Protection You Can Rely On.

Trusted Experience & Financial Strength

With over 28 years of proven expertise and an AA− rating by the Global Rating Agency of South Africa, General Alliance offers unmatched financial stability and dependable protection you can count on.

Fast & Transparent Claims Handling

We know how important timely support is when the unexpected happens. Our dedicated team — led by senior management — ensures quick, fair, and professional claims resolution every time.

 

Comprehensive Cover, Tailored to You

From motor and property to business, agricultural, and engineering insurance, we provide flexible short-term insurance solutions designed to protect what matters most — your assets, your livelihood, and your peace of mind.

Let’s Secure Your Future Today Whether you’re insuring your car, home, business, or farm, General Alliance Insurance gives you the strength, experience, and reliability you can trust. Our team is ready to guide you through the right cover for your needs — so you can live, work, and grow with complete peace of mind.
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