Who We Are
General Alliance Insurance Limited is one of Malawi’s most trusted and established short-term insurance companies, providing reliable and innovative risk management solutions since 1996. With over 28 years of experience, we have built a solid reputation for excellence, professionalism, and customer-focused service across all regions of Malawi.
The company is a proud member of the General Alliance Insurance Group, which also operates in Zambia, extending our regional strength and expertise across Southern Africa. This affiliation reinforces our capacity to deliver internationally aligned insurance solutions with strong local insight.
Headquartered in Blantyre, with fully-fledged branches in Lilongwe and Mzuzu, General Alliance serves individuals, families, and businesses through a dedicated team of professionals committed to protecting what matters most.
We are financially strong, dependable, and rated AA− by the Global Rating Agency of South Africa, a recognition of our sound underwriting, strong capital base, and consistent operational performance.
Our Mission
Experience. Integrity. Protection You Can Rely On.
Trusted Experience & Financial Strength
With over 28 years of proven expertise and an AA− rating by the Global Rating Agency of South Africa, General Alliance offers unmatched financial stability and dependable protection you can count on.
Fast & Transparent Claims Handling
We know how important timely support is when the unexpected happens. Our dedicated team — led by senior management — ensures quick, fair, and professional claims resolution every time.
Comprehensive Cover, Tailored to You
From motor and property to business, agricultural, and engineering insurance, we provide flexible short-term insurance solutions designed to protect what matters most — your assets, your livelihood, and your peace of mind.

